Marketing & Business

Marketing & Company Development

The world is changing fast and everything is going to be more tough and challenging. Due to application of different business policy and the enhancement of the numbers of business owners, competition in business area is also growing fast. And marketing plays a vital role to develop a company. So marketing is essential to survive in this competing business world and for company development.

Basically a company development depends on accurate planning, production, distribution and consumer development. And marketing has a great effect on the above mentioned four components. Now, let’s see how marketing affects these and helps for company development.

Exact Planning:

• From marketing feedback you can make accurate marketing plan. 
•  You can make a short term and a long term planning according to your marketing information. 
•  Marketing gives you market information and helps to visualize market situation and demand. As a result marketing makes the plan realistic.

Production Policy:

Production policy is the indispensable part for a production related company. Actually production policy and process give direction to the company success and development. And marketing gives the most information and instruction for production policy.

• From marketing you can be able to estimate the production quantity. 
• Marketing can instruct you product quality and process. 
• Marketing helps you to ensure flexibility of production policy. 
• To increase productivity marketing gives the exact information.

Distribution Process:

A company development depends on distribution process largely. Because, right distribution of products, ensures the highest profit of the company. To ensure accurate distribution, marketing helps much by giving effective information and perfect suggestions.

• From marketing you can visualize the total distribution process and paths. 
• It can help you to select various media or agents. 
• Communication system is a big factor. Marketing will show you the right communication system to reach the products to the customer. 
• Marketing will instruct you to decrease demand and supply gap. 
• Consumer friendly distribution process is the main thing to develop company. And marketing helps to ensure consumer friendly distribution process.

Consumer Development:

Actually consumers are the nucleus of a company. So consumer development is the main factor for company development. If consumers aren’t developed, company will fall. So a company try heart and soul to develop consumer. It depends on your product quality, advertisement, social work etc. If you able to ensure all these, consumers will develop automatically. Here, marketing plays the crucial role to develop consumer.

• From marketing you can know the demand of quality of consumers and you can provide them according to their demand. 
• Advertisement is the vital task for consumer development. So right and informative advertisement should be developed. And these advertisements should be published considering the consumer’s location and accessibility.
• Social works are effective to consumer development. Marketing inform you the exact social work for the specific products.

Actually there is no way to ensure company development without marketing. Because, everyone is following this rule. If you don’t follow, you will remain background of market and company will fail. So marketing is essential to attract customers for company development with ensuring highest benefit.

Marketing Research & Company Planning

There are a lot of differences between market research and marketing research. Market is a physical or virtual place, where products are being sold or purchased. On the other hand marketing is related to financing, production and distribution. So, marketing research helps to make survey, do study and take decision on financing, production and distribution. But market research mostly plays on final users of products.

Marketing research is a wide conception. And it is essential to make company planning and take decision. Without playing marketing research, a company planning is too tough and won’t be goal oriented. For a successful and error free company planning, a company needs to make research on financing, production and distribution. Let’s see the effect of marketing research on the three components and company planning.

  

    Financing: To run a company, at first it needs finance. And financing steps are as follows –

• Source: From marketing research, the various sources of finance are being found out and marked the most flexible and profitable sources. 
• Duration: Duration of finance is three kinds – Short Term, Middle Term and Long Term. Which term is perfect for the specific company is considered playing analysis of marketing research. 
• Cost Analysis: Normally less cost and suitable finance is accepted for a company. Marketing research analyzes the cost of finance and compare among the every term and source.

  Production: Production is related to raw materials, machines, labors, location etc. Let’s see how marketing research is effective for production.

• Materials Info: Marketing research provides the total information of materials. Such as – Raw materials sources, prices, using capability and collecting methods. 
• Machine: Machines probable size and capability is can be got from marketing research. It also helps to make plan to gain maximum use and highest productivity. 
• Productivity: From marketing research, it is easy to know about probable productivity of the specific machine. 
• Labor: Labor is the vital component of production. And from marketing research, probable labors location and collection methods can be known.

Distribution: A company survives on proper distribution. Because in this way a company gets the expected benefit. Let’s see how distribution planning depends on marketing research –

• Location: Marketing research helps to find out the expected location of distribution area. Basically area is selected considering the users location. Marketing research provide the total data of the users location and behaviors. 
• Agent: Various kinds of agents are the main media to reach the product to the customers. Marketing research helps to make planning to find out suitable agents. 
• Distribution Method: Marketing research analyzes and suggests to follow the perfect, flexible and profitable distribution method. So that company can lessen demand and supply gap and gain the expected sell and profit.

A right planning is half done of a work. For gaining success a company needs to make a perfect plan. And marketing research provides the total data for making a suitable plan. As a result a company planning gets the realistic mode, flexibility and become up date. And it makes the company planning successful.

Marketing Research for Business Gaining Goal

Marketing research is a continuous and methodical process to get information about consumers, demands, supply, product, sell, opportunity etc. And goal is the final expectation of owners.

There are a lot of big companies they rely on marketing research and take decision on it. But the small companies don’t do it, due to financial unavailability. And their failing probability increase remarkably. But the big companies playing marketing research and using data they are taking necessary steps to gain goal.

Let’s see how marketing research helps

• Planning: Right planning is a big step for gaining goal. Marketing research collects data and information from market about future consumer, trend, religion, place, behavior etc. According to the data you can make right and flexible planning.

• Taking Decision: Every decision is important to achieve goal. To start a new company or keeping active your established company, you need to take important decisions frequently. But no decision is perfect without measuring the future consequences. In this case, marketing research will give you the requisite information and help you to take decision.
• Management: For gaining expected goal, your managing power and management must have analytical and solving ability. You have to manage your staffs and labors as well as costs. Perfect staff management will provide you continuous process and costs management will provide your expected interest and goal. Internal and outer marketing research can provide your much information to lessen cost and staff management.
• Practical Work: At the time of practical work or production time, marketing research will provide you much information about expected productivity, present productivity, consumers demand, market stability etc. Regarding these information you can take steps and application. Actually practical work is main point to gain goal. And marketing research give the right direction in production and others practical work.
• Users Feedback: Users feedback is the most important and valuable information. Using marketing research you can be informed about the user’s feedback. You also be informed that user are satisfied or not using the product. Marketing research find out the future and present users demand, satisfaction and ability. If the users are satisfied, you can take better steps. But if the users are not satisfied, you have to find out their demand. And in this way you can evaluate the user’s feedback and take next decision to achieve goal.

Actually a company is build up with difficult structure and complex systems. You have to go ahead step by step. You are having a big goal, but every step has a goal. You have to overcome the step achieving the goal. To do so marketing research will give you information and instruction. After achieving each goal you will achieve the final and expected goal. And marketing research is directly involved to your step, decision and goal.

Instagram Tricks to Promote Your Business

As a photo sharing apps Instagram has got much popularity now-a-days. That’s why some big brands are now using this app to promote their brands and specific products. If you want you can do the same. To do so you have to be up date with Instagram news and apply some tricks. This is not a tough task at all. You need to know the Instagram features and follow the Instagram tips. Here, popularity is the vital point.

Let’s see how Instagram tricks and news help to promote your brand and develop business concept.

    Instagram Tricks: You can use Instagram tricks to spread the products name and fame through this app. 

• Company Page: Company page addressing your company theme. For achieving company purposes you have to create company pages. Then it will be easy to gather followers. And it should be kept in mind that followers are the vital component of getting motivation, promotions and success. 
• Popularity: You have to ensure much popularity of your created Instagram page. Followers are the real well wisher of your brand or business. You can make a big community of your followers. And then you can give them message of your business in photos. 
• Eye Catching Photo Editing: Sometimes popularity depends on first sight. So you have to use photo editing soft and create business related eye catching objects to attract present and future followers. 
• Link Building: You can build up links to your specific contents. So that the followers can click the link and get much information about your business. Mainly you have to build up links in your photo caption. 
• Curiosity: You can make curiosity among the followers by updating new and exceptional photos and information. And it’s an important way to promote business. 
• Follow Give and Take: You can follow give and take policy. You have to spend more time to the present and future followers and they will return you motivation and courage by placing comments or likes etc.

Instagram News:

Getting news is the best way to be up date. So you have to know the latest Instagram news to make flexible and modern Instagram policy. From news you can be informed about latest Instagram features, review, Instagram tips and tricks etc. And you can apply these to your page for dynamic and update conception. Actually everybody want to be update and you can make update of your followers by posting new view.

Summary:

Now-a-days some of the big companies are trying to promote their brands through Instagram. Such as – Puma, Nike etc. Because they always try to promote their brands, where they can get huge people. And there is no way to get success in business without applying tricks. So if you want to get success in Instagram, you have to apply some tricks here also. And you can get the Instagram tricks and Instagram tips from update news. Actually you have to gain popularity in Instagram and then you will be able to promote your business here.

Role of consumers in new product development

Consumers are the main destination of a product. So if you want to reach up to your expected success, you have to enhance participation of consumers for developing new product. And if you want to increase contribution of consumers, you have to play researches on them by collecting data and information.

       The following information you have to collect from the future consumers – 

•  Consumer’s demands, 
•  Their habits, 
•  Age, sex, 
•  Their trends, 
•  Religious and social belief of the consumers, 
•  Their financial conditions,
• Political situation etc.

     All of the above viewpoints should be considered to play a research on consumers. And then the role of consumers are started to develop new products. The process of developing of new products passes three stages. Such as – 

1.  Pre-production stage, 
2.  Production stage, 
3.  Distribution stage.

    All of three stages are affected by consumer’s role. So, let’s see the role of consumers to develop new product. 

•  Pre-production stage:

Ø New product idea: From consumer research you will get new product idea. This is very effective. Because if you create new product considering the consumer demand, it will see the face of success. So consumers play the vital role select new product.

Ø  Financing idea: Your financing activity should be according to consumers demand. If the consumers demand is for short time, you have to get the finance for short term. If the consumers take the product for long time, you have to borrow long term finance.

Ø  Pricing: Pricing is the most important for new product. If the price is more than the consumers demand, it will fail to obtain market. So you have to consider the consumers financing activity, their financial ability etc.

Ø  Assume production quantity: Production quantity is very important. Because if you produce more than the market or consumers demand. It will spoil or your running capital will lose it pace for a long time. So time value of money will decrease. As a result your business will fall. So you should produce according to consumers demand. Here, consumers play the main role to assume the production quantity.

Ø Product quality: To measure product quality, consumers are the main component. Product quality depends on consumers demand. If the product quality is less than demand, consumers will deny it. On the other hand, if you produce more quality product then the price will be high than the consumers requirement. As a result they will also avoid your product. So consumers run the vital role to measure product quality.

Ø  Outfit of product: if the users of your products are younger’s or teenagers, you must emphasize on product outfit. Because the teenagers consider attractive design to buy something. Actually a new product should be different from the other products, which are found in the market.

     

•   Production stage:

Ø  Production management: Production management is very important. From the information of research on consumers, most probably you will make a plan on production management. Because it will show you the way for time to time production. Here consumers are not directly related, but indirectly consumers are related. Because considering consumers demand, the production management is measured.

Ø  Productivity: Productivity depends on availability of raw materials, skill of labor and management, machines capability etc. But if you want you could increase the productivity for the demand of time. If you see, the market is demanding more than your production, you have to increase productivity for instance. To do so you can make another shift or increase overtime period. So to increase productivity, consumers can make pressure or give direction.

Ø  Variance measurement: Consumers demand is the main standard to measure variance between demand and actual production. From the information of consumer’s research you will get the idea about expected production. So when you will make actual production, you will be able to measure the variance of gross production and productivity. Actually there is  no way to measure variance without considering consumers demand.

•   Distribution stage:

Ø  Media or agent selection: Media or agent selection largely depends on consumer’s location and demand. If the consumers want to have your product without having any media, you must reach to the consumers directly. Otherwise you will lose them. If the consumers want to buy the products from their nearest retail shops, you have to reach your products to the retail shops. As a result they will be inspired to purchase your products. So agent selection is very important here. And the role of the consumers is the main factor.

Ø  Communication way selection: If you want to develop a new product in the market, you must establish a good communication way between the consumers and you or your business. Because communication gap could make market out of your product. If you able to make a fare communication system to consumers, it will help you to create a new product in your product line. Or it will inform you the problems of consumers or their actual demand. And this communication way doesn’t depend on you. You have to know the consumers accessibility. And then you have to make a consumer friendly communication system. Actually this largely depends on consumers wish. So the role of consumers in selecting communication way is most.

Ø  Consumer reach: You have to reach to the consumers, consumers won’t reach you. This is the actual thinking of developing a new product. Because the consumers don’t know your product or where it is available. So you are obliged to evaluate the consumer’s location and their demand. Otherwise you won’t reach them. So consumers are the vital points here.

Ø  Feedback: At last you have to consider the consumers feedback. It’s a part of distribution. If you have one or more than products in market, you could feel for enhancing product line. And it depends on your consumer’s feedback. If you think the consumers are providing the positive signal, you can think for new product. And this totally depends on consumers. So the consumers play the vital role to develop a new product.

All of the above tasks are done by considering consumers demands. So consumers are the vital characters in new product development.

The Fastest List Building Way for Marketing

     As online buyers don’t purchase the first time, list building is very essential here. You will also face the first feeling of a visitor doesn’t last for long time. That’s why you can reserve a list of the customers for future contact or business purpose. From the speech of “Gary North” we can point out some important features. 

•  Maximum sites are unable to make money, 
•  Hard marketing law is the main reason, 
•  To make an effective sale you need to contact more than once.

There are proven records that at least 70% of sales are completed after more than one contact. And it could take up to fifth contact. This is the main reason of having an autoresponder in your site.

A visitor can sign in using autoresponder with placing his valid name and e-mail. Actually it stores data of the visitors. And it will make enriched lists of users. According to Forrester Research autoresponder is the most valuable invention for online marketing.

As the people visit millions of web sites every moment, your one will put out of sight easily. That’s why you should collect the data of the visitors to contact next. Such as – name, e-mail, cell no., address etc. Actually you have to turn the visitors into regular visitors. To do so you can provide some free services like – free course, newsletter, free downloads etc. For this the visitors will sing up and then you can give freebies, discounts etc and make the visitors as permanent users and trusted customers.

It is quiet impossible to make money by selling ticket on internet. But if you provide free class to the people, they will be inspired and welcome them. And then you can easily sell to them.

It is almost impossible for most of the sites to make a list of 10,000 loyal subscribers. Actually it is very difficult to make the people sing up. Because they don’t sing up unnecessary. So you have to make your site necessary at first. You can force the visitors sign up by giving freebies. But they won’t follow up. Normally people use fake ID or e-mail for singing up or they unsubscribe later. Even they report it as spam after receiving the service. As a result you won’t send any e-mail to their address later. 

Paypal is a great example here, it doesn’t make oblige the visitor to sing up. After all it is containing over $50 million registered accounts. And they handle about $70 million dollars per day. And some other big sites like yahoo, pinterest etc. are bearing also huge registered member. Because they don’t abuse of it.

Maximum web masters like to build a list of at least 3000 people. And they try to send message every week to sell something. But it is regarded as annoying. So they unsubscribe. If a visitor sings up, don’t try to send e-mail frequently. You can do it once a week or monthly. You should send quality and necessary information. So they will accept it normally and remain as subscriber for a long time. Actually list building is very effective for marketing. But you have to use it carefully to get longer lasting services.

Preconditions of Online Marketing

Online marketing has obtained a special place in marketing arena. If you want to follow online marketing for any products or any subjects, you have to full fill the preconditions of online marketing. Otherwise the main object could be damaged.

Online marketing means production, distribution and financing through online. Marketing system is an art. So if you want to run marketing online, you have to full fill the pre-requisite of online marketing and have to follow the standard of art.

      Let’s see the preconditions of online marketing – 

1.  Reality: If you want to promote something, that’s have to exist real basement. Without existing of real basement your marketing could be traced as offensive or harassing. So if you damn care about it, your marketing process could fall in problem as well as you. 
2.  Balance: You need to maintain balance for your online marketing. At first you have to fix a target and have to go ahead step by step. As a result you will gain the peak. Otherwise your online marketing could be broken in the middle of the way. 
3.  Marking the User: You have to trace out the users of your marketing products or themes to reach them. If you fail to mark the user, you won’t be able reach them. So your online marketing will fall in fail. 
4. Much Information: To run online marketing you need to gather much information on the matter. You have to make your mentality to satisfy the readers or viewers. If you fail to give much necessary information on the specific matter to reader, he/she could be unsatisfied and avoid that. So enough information is must.
5. User friendly: Your marketing policy should be user friendly. Your online writing and presentation should be easy to understand. It also should be right presentation of the theme.  If the users don’t understand the real fact, your marketing will be value less.
6. Marketing Place: Before running online marketing, you have to find out the right marketing place. For this you have to consider the users age, characteristics, nature, class, limitations etc. If you think the users are social, literate. Then you have to place your content in social networking sites. If the users are children, your marketing place could be gaming sites. 
7.  Short time: Your marketing theme could be less time killing. Otherwise the user could be bored and leave the page or content. So online marketing could be short time. 
8.  Attractive: No boring thing is entertained by us. And online is a big place for entertainment. So if you want to keep stay on your page or content those have to attractive and interesting. Otherwise the visitor won’t stay on your content and your marketing will fail. 
9.  Feedback: You have to read out feedback to improve online marketing. And it is very effective for online marketing.
   

Actually online marketing is more interesting than any other marketing. So if you follow the pre-conditions, your online marketing will be successful.

Outcome of Marketing Research

Marketing research is very important to know about the topic. It is essential before promoting a product or a theme to achieve the goal. Marketing research leads you to the right way to the destination. And it is prerequisite to achieve the target. But it has negative side also. Let’s see the positive and negative outcomes of marketing research.

    Positive Outcome: There are a lot of advantages in marketing research. Such as – 

•  Goal Oriented: Marketing research is goal oriented tasks. It fixes your goal and helps to go ahead step by step. 
•  Collecting information: Marketing research will give you huge information about the markets economical, political, religious, geological etc information. And this information is very essential to right plan. 
•  Obstacle Markup: You can markup your obstacle on the way will appear next. And you will be able take steps to remove these. This is necessary to go ahead.
• Plan making: Marketing research will give you information to make a right and successful plan. 50% success depends on correct planning. And marketing research help you largely to make a correct plan.
• Right Direction: Right plan will lead you to the right direction. If you follow wrong direction, you won’t reach to the destination. So for right direction marketing research is must. 
• Flexibility: Marketing research makes the planning more flexible. And it is essential for a successful planning. Because if there appear any problem to the way for destination, then flexibility show another process to gain target.

     Negative Outcome: 

•  Time killing: Sometimes it can be appeared to you that marketing research is time killing. Because it is pre-task to do before main task. So if you waste your time by doing this task you main goal could be hampered. 
• Costly: Marketing research is costly too. You need to spend much money to make a successful marketing research. Then it would appear a problem of wasting money. And most of the small business is not capable of marketing research. 
•  Complexity: It could create complexity. Because it’s a lengthy process. And it needs to maintain a lot of data. So these are very difficult to maintain for non-skilled personnel. And the begging complexity could hamper the main tasks badly. So your goal would be uncertain. 
•  Wrong Direction: Due to lack of proper management of marketing research, the entire project could fall in wrong direction. Wrong direction could appear for lack of modern technology. And modern technology is not available for cheap price. That’s why everybody can’t avail the technology and they may fall in wrong direction. 
• Lack of Skill: Actually it need skilled person. But skilled person are not available easily. So lack of skilled personnel, the entire project could be damaged.

Actually marketing research is essential for perfect planning. It is goal oriented and success depends on marketing research mostly. But it is not so easy task. Because financial and technical limitations are the big hindrances to the way of marketing research.